RESPECT
WITHOUT PRETENSE.
American Leaf was not founded by veterans. Our respect for service is rooted in gratitude, not borrowed identity.
PURPOSE DRIVES PROFIT.
PROFIT FUNDS PURPOSE.
American Leaf intends to build a profitable company. We also believe success creates responsibility.
As the company grows, we intend to support organizations serving military members, veterans, their families and the communities that allow American businesses like ours to exist.
Many of the freedoms that let us build something of our own were protected by people willing to serve something larger than themselves. Saying so is not the same as claiming their story, and we are careful about the difference.
WE HAVE NOT EARNED THE RIGHT TO PUBLISH AN IMPACT NUMBER YET.
When we have, we will.
Until then this page describes intent, and we would rather say that plainly than decorate it. Nothing here should be read as a completed program, an existing partnership or a donation already made.
SUCCESS SHOULD MEAN SOMETHING.
Build something successful. Use that success to do some good. That is the whole of it.
THE AMERICAN LEAF STANDARD