02 / LIBERTY

FOR THE
GOOD STUFF.

Balance • Enjoyment • Everyday America

Concept Liberty collection concept board showing packaging design directions

Packaging concept — not available for sale.

HERO CONCEPT

COME AND TAKE IT

Backyards, ball fields, main streets and long afternoons that run into the evening. Liberty is the collection built around everyday American life and the people you spend it with.


Visual system: Heritage Red with modern Americana detail

Concept architecture only. Final genetics, product format, effects, claims and availability will be defined with licensed state partners before launch.

COLLECTION ARCHITECTURE

THE NAMING WORLD.

Names establish the collection's world. None of them is a product on sale, and assignments may change as partners and genetics are confirmed.

Come and Take ItHero concept
The FranklinIn development
Back FortyIn development
Main StreetIn development
PRE-LAUNCH

THE PRODUCT HAS TO EARN THE PACKAGE.

These names and visuals establish the collection world. They do not represent products currently offered for sale.

American Leaf intends to map exceptional products from qualified licensed partners into the collection where the product experience, consistency and story genuinely belong.

PARTNER WITH AMERICAN LEAF